How to Win Brand Awareness and Loyalty with Rexam Samplers

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Published 14 June 2011 | By Rexam Personal Care Division

Today's consumers, no matter how affluent, are cautious. They say: "Show me", "Prove it", "Convince me", "Sell me". From mass to prestige, the pressure on new products or line extensions to quickly succeed, to win customer loyalty, and stand out from the crowd, has never been greater. That's why the power of the integrated mini-product promotion is really a key to perfectly emulate the end-user experience of the full-sized retail product.

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Rexam Personal Care Division - Advanced Packaging Solutions Formed in 2007, the Rexam Personal Care Division is a leading supplier of advanced packaging solutions with unsurpassed global capabilities that attract the world’s most innovative, demanding and respected beauty, personal care and home product manufacturers. It is one of three division that share powerful product commonalities under the Rexam Plastic Packaging umbrella. Suppliers

Types of Packaging Closures Containers Pet Paper & Card Protective
Packaging Materials
Specialized Packaging Food Products Beverage Products Household & Electronics Products Pharma Products OTC Products Chemicals
Services Packaging Services Contract Packaging Design
Packaging Technology Automation & Technology Machinery & Equipment Labelling Equipment
Green Packaging Recyclable Sustainable Packaging

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